Add Marketing Activities to Google Analytics (GA4)
Learn how to sync your marketing calendar with Google Analytics (GA4) annotations.
Connecting PromoPrep to Google Analytics
To get started syncing your marketing activities with GA4 annontations, the admin of your account needs to first connect to Google Analytics.
This can be found under Account Setup > Integrations > Google Analytics.
Then, Go through the steps to authenticate your Google Analtyics account.
Once you are connect to Google Analytics, on each activity for, you will have the option to add an annotation to Google Analytics:
After saving the activity, go to Google Analytics and you will see the activity in your reports:
One caution: Do not delete or edit the annotations directly in Google Analytics. Any changes should be made in PromoPrep and the annoations in GA will be updated.