A story of
searching for solutions
We built PromoPrep to solve our fellow marketers’ promo problems – and listened to their needs to create a comprehensive solution.
Working at a marketing agency our teams were often the recipient of issues that came with managing promotions & marketing calendars. Every client ran into the same problems that lead to confusion & missed promo launches. PromoPrep was built to stay up to date with brands’ marketing activities – and it quickly grew from there.
Marketing and promotional messaging management is a complex, collaborative process. It involves diverse stakeholders such as executives, operations, creative teams, agency partners, and media vendors. With so many process contributors, requirements, and points of communication failure, it’s no wonder these campaigns are often cited by businesses as an organizational nightmare. That challenge isn’t going away, in fact it’s getting even more complicated as consumers demand personalized messaging from brands.
As founders we experienced this firsthand. We’re agency veterans who have spent over 30 years navigating these challenges in partnership with over 100 unique B2C and B2B brands. Whether in Apparel & Accessories, Footwear, Home Decor, Beauty, Electronics, Food & Beverage, Grocery, Travel, Real Estate, or any number of verticals – each of these businesses shared a broken promotional process. To make matters worse, our clients managed their activities through tools and makeshift solutions ill equipped for the job. The entire process was overdue for a little disruption.
That’s why we created PromoPrep, a smart and easy way to manage the marketing and promotions planning process.
Our brand, and the software solutions we deliver, was built to make messaging management a whole lot easier and a little more fun. We want to relieve our users of the high pressure associated with promotions, which carry a lot of management weight and monetary importance within most organizations.
Gone are the days of plans managed via a mess of emails, spreadsheets, and if you’re lucky, an entirely separate project management tool! Available via an intuitive web application interface, PromoPrep’s software allows for simplified planning and management through calendarization, organizational functionality, team collaboration, contributor workflow, reminder alerts, built-in holidays, third party platform integrations, and many other features that bring promo preparation into the digital age.
With PromoPrep, you’re not in it alone. We’re eager to make the lives of our fellow marketers a little easier and grateful for the opportunity to build something useful for our community. So bring on the promo problems – we’re here to tackle them together!
~ PromoPrep’s Founders